Duplicate this sheet and let’s begin!
This worksheet is designed to help you map your marketing strategy across the broader business ecosystem. The goal? To make sure you're not just optimizing parts, you're building systems that work together!!
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Before using this template, please keep in mind that each Industry differs and you can customize this as per you wish.
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Now,
Step 1: Let’s map your ecosystem
Use the below gird to outline how your current initiatives fit into the full context!
| Category |
What we’re doing now |
Who it connects to |
Dependencies |
Hidden risks |
| Brand/Comms |
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| Content |
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| Product |
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| Data/Attribution |
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| Customer |
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Step 2: Answer these 5 questions (system-aware)
- What part of the customer journey does this effort impact?
- What comes right before and right after this touchpoint?
- Is another team solving for the same problem differently?
- Are we over optimizing one channel while ignoring or neglecting another
- If this fails, what breaks downstream?
Step 3: Let’s identify gaps or misalignment
- Are metrics aligned across channels or departments?
- Is your team measuring success entirely different, because that mostly = silo!
- Could this campaign accidentally create friction for sales, CX or product?
Step 4: Build a system-aware brief
Before launching anything, answer: