Duplicate this sheet and let’s begin!

🧠 SECTION 1: ALIGNMENT OVER ACTIVITY

“Busy is a costume. Aligned is clarity.”

• What part of your current marketing feels performative?
• Which project made you feel proud because it felt real… not just successful?
• How are you defining success today? (Be honest.)
• Are you creating to sound smart, or to make someone else feel smart?
• What would you still create if no one could see the metrics?

🔍 SECTION 2: CURIOSITY BEFORE CONVERSION

“Attention is the byproduct. Curiosity is the trigger.”

• What’s the unanswered question your content makes people wonder about?
• What’s the emotional friction your audience feels before they buy from you?
• Which piece of your messaging would make someone lean in and say, “Wait, what?”
• If your last campaign had zero CTAs, would people still remember it?
• Are you helping people learn something about themselves—not just your brand?

🛠 SECTION 3: THE NON-LINEAR CUSTOMER JOURNEY

“People move like this→scroll, stream, search, shop—all in one hour.”

• Are you creating for a funnel… or for how people actually behave today?