Don’t lead with the ring. Lead with the coffee!

✅ SECTION 1: Promise check- is your hook too big?

1. What’s the core promise you’re making in your marketing copy?

• [ ] Clear and specific
• [ ] Emotional but vague
• [ ] Overreaching (e.g. “Scale to 7 figures in 30 days”)

2. Is that promise reinforced inside the product experience (first 5 minutes)?

• [ ] Yes – onboarding mirrors the promise
• [ ] Somewhat – it’s implied
• [ ] No – user has to figure it out alone

3. What’s the first observable user outcome (micro-win)?

→ Write it in a sentence: “The user feels ____ when they ___.”

Example: “The user feels relief when they drag and drop their first ___ live.”

PASS/FAIL:

→ If promise ≠ first win, you’re priming for churn!

✅ SECTION 2: Path Check - Is Onboarding Guided, Not Gutted?

4. Is onboarding segmented by persona or use case?

• [ ] Yes