Duplicate this sheet and let’s begin!

Why this exists??

Before you launch anything…a campaign, a sequence, a new content piece, pause and ask better questions!!

These prompts are designed to help you:

• Reduce mental load
• Improve cross-functional clarity
• Build campaigns that actually resonate
• Avoid the “post-campaign panic” later

Use This When:

• You’re planning a new campaign
• You’re unsure what success should actually look like
• You’re collaborating across functions
• You’re feeling pressure to launch without clarity

GOAL CLARITY

• What is the business outcome this supports? (maybe think 3-4 KPIs)
• What would success look like beyond the conversion? (cool, they converted, now what?)
• What’s the first thing someone should do after engaging? (we always forget this!)

COGNITIVE LOAD